The Prime minister launched the Beti Bechao Beti Padhao scheme on 22nd January 2015 at Panipat, an Initiative to address issues that affect women in the longer term and to reverse the trend of an adverse and declining child sex ratio. Beti Bechao Beti Padhao is central sector scheme with 100% financial assistance to the State to empower the girl child and enable her education. This scheme seeks to address the issue of decline in child sex Ratio through a mass campaign across the country targeted at changing societal mind set and creating awareness about the criticality of the issue.